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Discover Top Companies That Outsource Sales in 2026
- 3 hours ago
- 11 min read
“Hire in-house first” is the most repeated advice in B2B sales. It's also wrong for a lot of tech companies.
If you sell a complex product, need pipeline fast, or don't want to spend months recruiting and ramping a team before you know the motion works, building from scratch can be the slowest and most expensive path. Companies that outsource sales aren't taking a shortcut. They're buying speed, specialization, and operational efficiency. That's why the market keeps expanding. One projection puts the global outsourced sales service market at USD 8.0 billion in 2024 and USD 16.8 billion by 2034, with a 7.7% CAGR from 2025 to 2034, according to outsourced sales service market projections.
The better question isn't whether outsourcing is “good” or “bad.” It's whether your team needs a repeatable internal sales org right now, or whether you need validated pipeline, market feedback, and revenue motion faster than hiring allows. If you're still sorting that out, start with this guide on how to outsource sales effectively.
Table of Contents
1. MarketStar
MarketStar is the pick for leaders who need more than appointment setting. If you want SDR coverage, inside sales, partner programs, and post-sale expansion under one roof, MarketStar belongs on the shortlist.
This is not a bargain option for early-stage teams experimenting with outbound. It's built for companies with real revenue goals, complex products, and enough deal size to justify a managed sales engine instead of a freelancer or tiny agency. That's the distinction that matters.
Best for enterprise go-to-market coverage
MarketStar's value is scope. It can support direct sales motions and channel-heavy programs at the same time, which matters if your growth depends on VARs, distributors, ecosystem partners, or regional expansion. Most vendors in this category are narrow. MarketStar isn't.
The outsourced sales category itself is mature enough to support players with global delivery mechanics and broad service models. APO Research identifies major companies in the space including CloudTask, CIENCE, Leadium, MarketStar, Martal Group, Acquirent, AOB India, Bandalier, and CPM International, with operations spanning the USA, Europe, LATAM, and Asia-Pacific in its outsourced sales service industry overview.
Practical rule: Choose MarketStar when your sales problem is organizational complexity, not just lead volume.
A few things stand out:
Broad revenue coverage: It supports top-of-funnel pipeline creation, direct selling, channel motions, and customer growth programs.
Enterprise fit: It's better suited to mid-market and enterprise companies than startups trying to prove initial demand.
Outcome orientation: The positioning is closer to “Sales as a Service” than call-center outsourcing.
If your engineering org is also debating what to keep in-house versus what to externalize, the same decision logic applies to IT department outsourcing models. Use specialists where speed and execution matter more than headcount ownership.
2. SalesRoads
SalesRoads is the right call when voice quality matters more than flashy automation. If your buyers expect competent, professional outreach and your brand can't afford sloppy cold calls, this firm makes sense.
A lot of companies that outsource sales make the same mistake. They optimize for cost first, then spend months cleaning up weak messaging, poor qualification, and meetings that should never have been booked. SalesRoads is better when you need disciplined SDR execution from a U.S.-based team.
Best for teams that care about conversation quality
The main reason companies outsource sales isn't just speed. It's resource allocation. According to sales outsourcing motivations reported by Beanstalk Consulting, 59% of businesses cite cost savings as a major reason, while 57% outsource so internal teams can focus on core activities. That's the practical lens for SalesRoads. You hand off top-of-funnel execution so your AEs, founders, and product leaders stay focused on closing, shipping, and strategy.
SalesRoads fits especially well when your motion depends on nuanced qualification. Think B2B services, SaaS with a defined ICP, or technical offers where a bad meeting creates more internal waste than no meeting at all.
Good outsourced SDR work doesn't sound outsourced. It sounds like your company hired someone who actually understands the market.
Use SalesRoads if these points match your situation:
Brand control matters: U.S.-based reps help when call quality and language precision affect response rates.
You need custom playbooks: Better fit for targeted campaigns than generic volume blasting.
You can support a real engagement: This isn't the cheapest route, and that's fine if quality is the priority.
If you're deciding between offshore and closer-to-market coverage, compare the tradeoffs in offshoring vs nearshoring for service teams. Geography changes execution quality more than most buyers admit.
3. CIENCE
CIENCE is the best fit when your outbound problem is really a data problem. If your team keeps saying “the reps aren't performing” but your ICP is muddy, targeting is inconsistent, and lists are weak, a data-first provider is the smarter buy.
CIENCE is built around managed outbound and inbound SDR support with a platform layer. That matters because some outsourcing firms add labor to a broken process. CIENCE is more attractive if you want research, segmentation, and orchestration wrapped into service delivery.
Best for data-heavy outbound programs
This category keeps growing because companies want scalability without carrying every internal cost themselves. Grand View Research values the global sales and marketing BPO market at USD 28.65 billion in 2022 and projects USD 57.46 billion by 2030, with a 9.4% CAGR from 2023 to 2030 in its sales and marketing BPO market report. That kind of scale tells you buyers are outsourcing revenue functions as an operating model, not as a one-off experiment.
CIENCE works when you want one partner to own more of the outbound operating stack. That includes data workflows, lead research, intent-informed targeting, and managed SDR activity. The upside is tighter coordination. The downside is simple. If your messaging is weak, no amount of tooling will save the campaign.
A blunt recommendation:
Pick CIENCE if your TAM is big and segmentation matters.
Skip CIENCE if you still can't explain your offer clearly.
Don't outsource confusion. Fix your positioning first.
That same principle applies in technical hiring. A recruiting partner can accelerate delivery, but only if the role definition is sharp. If your team is hiring GTM-enabling technical talent, a specialized IT staffing firm for engineering roles will outperform a generic vendor every time.
4. Martal Group
Martal Group is one of the clearest options for tech companies entering or expanding in the U.S. market. If you need North America-led outbound and want a partner that can support SDR work, appointment setting, and some broader sales execution, Martal is a practical choice.
It's also one of the few vendors in this list with specific operating benchmarks in the verified data. That makes it easier to judge what the firm is selling beyond general promises.
Best for North America market entry
Martal states that companies outsourcing sales ramp outbound campaigns about 3x faster than in-house alternatives, reduce sales costs by up to 65%, and can launch with a structured 7 to 10 day onboarding timeline, based on benchmarks validated across 2,000+ campaigns over 16+ years in its guide on how to outsource sales for your company. Those numbers won't apply equally to every company, but they point to Martal's core value proposition. Speed to execution.
That's why Martal is attractive for founders and revenue leaders who don't want to wait through internal hiring cycles before testing a market. It's not magic. You still need message-market fit, a real ICP, and a sales process that can absorb meetings. But if those pieces exist, Martal can compress the time between strategy and execution.
Speed matters most when you're testing a market, not when you're polishing slides about entering it.
A few reasons to choose Martal:
North America orientation: Useful for companies selling into the U.S. and Canada.
Flexible service range: It can support outreach, appointment setting, and broader account support.
Good fit for expansion: Especially relevant for international firms breaking into the U.S. market.
If you're also externalizing operational hiring functions, review how recruitment process outsourcing companies differ from specialist recruiting partners. The same “speed versus control” tradeoff shows up there too.
5. memoryBlue
memoryBlue is for B2B tech companies that sell products normal SDR shops struggle to understand. If your offering touches infrastructure, cybersecurity, enterprise software, public sector procurement, or technical transformation work, domain familiarity matters more than glossy pitch decks.
That's where memoryBlue stands out. It has a long reputation in outsourced sales development for technical vendors and enterprise motions, including public sector campaign support.
Best for complex B2B tech and public sector selling
Many companies that outsource sales fail because they track activity instead of revenue. SalesHive argues that the primary gap is downstream ROI measurement, not just meetings booked, and says 60% of sales outsourcing deals fail within 12 months due to misaligned KPIs in its glossary entry on sales outsourcing agency performance risks. That point matters a lot with memoryBlue-type engagements because technical pipeline is expensive to mishandle.
If you hire a provider like memoryBlue, don't judge success by raw call volume or booked demos alone. Judge it by opportunity creation, progression quality, and whether the accounts sourced actually belong in your sales process. Technical buyers punish weak qualification fast.
Use memoryBlue when these conditions are true:
Your product takes explanation: Reps need enough fluency to avoid shallow discovery.
You sell into enterprise or government: Process discipline matters more than brute-force outreach.
Your AEs need qualified pipeline, not calendar filler: That's the only standard worth using.
The catch is straightforward. You'll need a real discovery process before engagement. Firms like this usually work on custom scope, and they should. Complex campaigns can't be productized like generic meeting-setting packages.
6. EBQ
EBQ is the choice for companies that don't just want SDR help. They want an outsourced revenue pod. That includes lead follow-up, inside sales support, marketing execution, RevOps-style coordination, and customer experience coverage.
That broader model matters when your internal problem isn't “we need more meetings.” It's “our go-to-market engine is fragmented and no one owns the handoffs.”
Best for outsourcing more than SDR work
EBQ makes sense for growing teams that need structure across the revenue cycle. If your CRM hygiene is uneven, inbound follow-up is inconsistent, and SDR activity doesn't connect cleanly to sales or post-sale workflows, a modular partner can stabilize operations faster than hiring piecemeal.
There's also a cost logic behind this model. SalesHive states that outsourced lead generation and SDR services can reduce fully loaded SDR costs by 50% to 60% while removing hiring, training, and technology overhead in its piece on outsourced SDR cost reduction. EBQ's multi-service approach extends that idea beyond a single role. You're not just outsourcing labor. You're outsourcing coordination.
The more broken your handoffs are, the less value you'll get from a vendor that only books meetings.
EBQ is strongest when:
You need cross-functional support: Marketing, SDR, inside sales, and customer-facing work often overlap.
You want roll-up reporting: A single project structure is easier to manage than multiple niche vendors.
You're scaling but not ready to hire every GTM function internally: That's the sweet spot.
The tradeoff is predictability. You'll need scoping before you know exactly what the engagement looks like, because monthly rates depend on team design and service mix.
7. Televerde
Televerde is the strongest option here for companies that want marketing, sales development, and customer experience tied together. It also has a distinctive workforce model that employs incarcerated and formerly incarcerated women, which gives the company a social-impact identity on top of enterprise program delivery.
If you need a standalone SDR vendor, Televerde may be more than you need. If you need demand generation, ABM alignment, inside sales support, and customer-facing execution in one motion, it's a serious contender.
Best for integrated marketing, sales, and CX programs
Some buyers treat sales outsourcing like a narrow staffing decision. That's too small a frame. Business Research Insights projects the outsourced sales service market will grow from USD 3.37 billion in 2026 to USD 4.89 billion by 2035 at a 4.2% CAGR in its outsourced sales service market forecast. That steady growth supports a broader point. Companies aren't only outsourcing prospecting. They're outsourcing integrated revenue functions.
Televerde fits larger B2B organizations with mature offers and a need for orchestration across teams. It's especially relevant when marketing-generated demand, SDR execution, and customer experience need to reinforce each other instead of operating as separate silos.
A direct take:
Choose Televerde if you want one partner spanning campaign execution and customer-facing programs.
Avoid it if you only need a lightweight outbound pilot.
Bring it in when organizational alignment is the problem.
Top 7 Sales Outsourcing Providers Comparison
Provider | Implementation Complexity 🔄 | Resource Requirements ⚡ | Expected Outcomes 📊 | Ideal Use Cases 💡 | Key Advantages ⭐ |
|---|---|---|---|---|---|
MarketStar | High, enterprise-scale setup and longer ramp 🔄 | High, mid-market to enterprise budgets; large program resources ⚡ | Strong, end-to-end pipeline, expansion, channel acceleration 📊 | Enterprise SaaS, global GTM, channel-led programs 💡 | End-to-end revenue services; deep channel & scale expertise ⭐ |
SalesRoads | Medium, dedicated SDRs with tailored playbooks; moderate ramp 🔄 | Medium, U.S.-based talent; higher retainers/minimums ⚡ | High, high-quality meetings and conversion-ready pipeline 📊 | Companies needing voice/brand control and US outreach 💡 | Consistent appointment quality; process rigor ⭐ |
CIENCE | Medium, requires ICP definition and data ops alignment 🔄 | Medium, proprietary platform + managed SDRs; some pricing transparency ⚡ | High, intent-driven targeting, higher lead relevance 📊 | Tech/SaaS needing data/intent-based outbound campaigns 💡 | Strong data operations and integrated intent platform ⭐ |
Martal Group | Medium, onshore ramp and message dial-in period 🔄 | Medium, onshore NA reps; tiered monthly pricing or commissions ⚡ | Good, practical US market entry and qualified appointments 📊 | Market entry/expansion into North America; account support 💡 | Onshore North America reps; tiered/full-cycle options ⭐ |
memoryBlue | Medium–High, specialized for complex/public-sector motions 🔄 | Medium, custom proposals; domain-expert SDR teams ⚡ | High, pipeline for complex tech and government campaigns 📊 | Complex B2B tech, Fed/SLED public-sector selling 💡 | Deep tech domain focus; government-focused SDR programs ⭐ |
EBQ | Medium, cross-functional coordination and PM per service 🔄 | Medium, multiple services to manage; scoped monthly rates ⚡ | Good, unified reporting and broader go-to-market support 📊 | Organizations wanting one partner for marketing, sales, RevOps 💡 | Broad service coverage; roll-up reporting and playbooks ⭐ |
Televerde | High, integrated ABM, demand gen, CX with enterprise scoping 🔄 | High, enterprise-scale programs; scoped pricing; unique staffing model ⚡ | High, enterprise demand generation plus brand/social-impact benefits 📊 | Large complex B2B needing multi-function outsourcing and impact-driven staffing 💡 | Enterprise track record; social-impact workforce model improves retention/brand ⭐ |
The Outsourcing Framework Choosing Your Go-to-Market Path
Outsourcing sales is a strategic choice. It's not a bandage for a weak product, vague positioning, or a founder who won't define the ICP. The right partner accelerates a motion that already has the basics in place. The wrong partner just scales confusion faster.
Start with stage. Early-stage companies should outsource when they need market feedback and meetings faster than internal hiring can provide. Mid-market teams should outsource when internal bandwidth is the bottleneck, not demand. Larger enterprises should outsource when they need specialization, regional coverage, channel support, or cross-functional execution beyond what their internal org can staff efficiently.
Then look at complexity. Simple outbound motions can work with focused SDR vendors like SalesRoads. Data-heavy targeting points toward CIENCE. North America expansion makes Martal practical. Complex technical selling favors memoryBlue. Broader revenue pod models fit EBQ. Integrated marketing, sales, and CX work belongs with Televerde. Enterprise-scale direct and partner programs are where MarketStar is strongest.
One more rule matters more than vendor selection. Measure downstream revenue, not activity theater. If your outsourced team books meetings but creates poor-fit opportunities, you don't have traction. You have expensive calendar management.
The same discipline applies on the product side. Your revenue engine and your technical engine have to scale together. If sales starts working and engineering hiring breaks, growth stalls anyway. That's why the same precision you apply to outsourced sales decisions should apply to technical talent strategy. If you also need to build scalable inbound engines, you need product, infrastructure, and delivery teams that can keep up with demand.
TekRecruiter solves that side of the equation. TekRecruiter is a technology staffing, recruiting, and AI Engineer firm that allows forward-thinking companies to deploy the top 1% of engineers anywhere. Whether you need direct hire support, staff augmentation, on-demand talent, or managed engineering capacity, TekRecruiter helps you build the product and platform your outsourced sales team will be proud to sell.
If you're tightening your go-to-market strategy and your engineering hiring still feels slow, use TekRecruiter to close the execution gap. TekRecruiter is technology staffing and recruiting and AI Engineer firm that allows advanced companies to deploy the top 1% of engineers anywhere.
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